nowSITE

Website Relaunch with Enhanced Security and CRM Automation

Organisation
Leadnow

Industry
Business & Leadership Consulting

Location
Zurich, Switzerland

Solutions
nowSITE | WordPress CMS, custom web design, double opt-in newsletter, anti-spam/bot protection, CRM integration

About the Client

Leadnow is a Zurich-based business and leadership consulting firm dedicated to helping organizations and leaders navigate change, foster growth, and unlock their full potential. With a recent rebranding initiative, Leadnow was ready to elevate its digital presence to better reflect its refreshed identity and deliver a seamless experience to clients and prospects.

Challenges

Leadnow faced several key challenges as it embarked on its rebranding journey. First, the existing website no longer reflected the company’s updated brand-book or visual identity, creating inconsistency across touchpoints. The site’s backend was cluttered with obsolete plugins, making management cumbersome and inefficient. Additionally, Leadnow needed a robust, GDPR-compliant solution for newsletter subscriptions that would prevent spam and bot sign-ups, while ensuring all new subscribers were automatically integrated into their CRM system. The client also required the entire project to be completed within a tight, five-business-day timeline to minimize disruption.

  • Outdated website not aligned with new brand-book and visual identity
  • Backend cluttered with unnecessary plugins, complicating administration
  • Need for a secure, double opt-in newsletter subscription system with anti-bot/spam features
  • Requirement for seamless CRM integration for new subscribers
  • Strict five-day delivery window

Our Solution & Approach

To address these challenges, nowtec delivered a comprehensive website redesign and technical overhaul. The project began with a thorough review of Leadnow’s new brand-book to ensure every design element – from fonts to color palette – reflected the refreshed identity. Our team rebuilt the website using WordPress and Elementor, providing a flexible, scalable foundation that empowers Leadnow to easily update content in the future.

Security and compliance were top priorities. We implemented a double opt-in newsletter subscription pop-up, fortified with anti-bot and anti-spam mechanisms to protect Leadnow’s mailing list integrity. To streamline operations, we cleaned up the admin panel, removing outdated plugins and simplifying the backend for effortless management. Finally, we integrated the newsletter system with Leadnow’s CRM, ensuring every new subscriber is automatically captured for future engagement.

  • Deep dive into the new brand-book and design requirements
  • Full website rebuild on WordPress with Elementor for flexibility and future-proofing
  • Custom design elements and typography to match the new branding
  • Implementation of a secure, double opt-in newsletter system with anti-spam/bot features
  • Admin panel optimization: removed obsolete plugins and streamlined backend
  • Automated CRM integration for newsletter subscribers

Results & Impact

The redesigned Leadnow website now stands as a true reflection of the company’s renewed brand identity, offering a modern and engaging user experience. The streamlined backend has empowered the Leadnow team to manage their content more efficiently, while the robust newsletter system has improved data quality and compliance. With the project completed in just five business days, Leadnow experienced minimal downtime and was able to quickly leverage its new digital presence to engage clients and prospects.

  • Fully brand-aligned website that enhances Leadnow’s professional image
  • Improved user experience and engagement through modern design and navigation
  • Secure, GDPR-compliant newsletter subscription process with reduced spam and bot sign-ups
  • Automated CRM integration, saving time and reducing manual work
  • Project delivered on time, enabling a smooth transition with no disruption

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