Our Journey and Vision
I’m Andreas Freimüller, and I want to share with you why nowtec solutions exists. We’re here to build and provide smart tools and services for data management and communications.
My journey in digital communications began in 2004 when Howard Dean’s presidential campaign pioneered internet-based election campaigning. Since then, I’ve extensively used various digital communication tools, from proprietary SAAS products to open source solutions. However, I often found myself dissatisfied: SAAS vendors were reluctant to customize their solutions, while open source options often proved more expensive than anticipated.
The turning point came in 2022 when my co-founder Stefan Heer and I developed software for the Swiss NGO Campax to manage accommodation for Ukrainian refugees in Switzerland. Using low-code services, we quickly built a system that handled 120,000 beds, significantly contributing to Switzerland’s refugee crisis management.
This experience showed us how rapidly complex challenges could be addressed with the right tools. It inspired us to take the next step: building our own CRM/CDP solution.
Introducing nt-stack
In early 2023, we began developing nt-stack, our Strapi-based CRM/CDP that utilizes the n8n-Environment for easy workflow automation and data ingestion. Its main advantage is the speed and ease with which new data sources can be added to the system.
The Composer: Our AI-Powered Communication Tool
On the communication front, we’ve developed the “composer,” an innovative GUI for communicators. Here are some key features:
- AI-supported content generation for multiple channels
- ML-driven persona taxonomy for existing contacts
- Efficient creation of persona-specific content
- Multi-channel publishing directly from the composer GUI
- ML-based channel selection optimization for each contact
Our goal is to free up manpower for essential tasks. With nowCDP, one person can create and publish content for 10+ channels in a very short time, while also optimizing conversions through data-driven insights.
Looking Ahead
As we approach the release of v1.0, we’re starting to promote our products more actively. While components like the composer can be used separately, we believe that once you understand the full potential of nowCDP, you’ll want to embrace the entire system.
Thank you for taking the time to read about nowtec solutions’ journey. We’re excited about the future and the possibilities our tools can unlock for businesses and organizations.